Iconic. Lasting. Guaranteed for life. Zippo lighters have quite the reputation. And so do the people who use them. This OOH and poster campaign was crafted to capture the Zippo attitude.
Disposable lighters are just that. Disposable. This campaign when directly at the competition.
Zippo lighters and concerts have long gone hand in hand. In partnership with Rolling Stone, the Zippo encore campaign celebrated the marriage of music and Zippo lighters.
This was a page ad we created to promote the new Zippo Outdoor Line of products (hand warmer, fire starter, etc).