In the world of investment firms, Raymond James has always employed a pragmatic approach. One aimed at helping their clients reach their financial goals. Our campaign celebrates pragmatism with a wry sense of humor.
For TV, we brought Raymond James positioning to life with "tales of financial pragmatism."
We used print to talk about their unique approach with attention grabbing headlines and long copy.
We also used media placements as an opportunity to demonstrate the Raymond James way of thinking.