100% of Finnegans profits go to feeding the hungry, a fact that was largely unknown to beer drinkers. And because we had a non-profit sized media budget, we turned to social media to spread the word about Finnegans unique business model. Or in this case, business formula: Beer + Charity = Finnegans.
Here are a few of the posts.
There were also matching posters that were placed in local bars and liquor stores.