Finnegans is the only beer company in the world to give 100% of its profits to feeding the hungry. That's the kind of honorable business model that doesn't leave room for things like media budgets. So when asked to spread the word about their unique mission, we needed to create something with loads of talk value.
Say hello to the world's first Reverse Food Truck. A food truck that doesn't make food, but accepts food, cash or the swipe of a credit card to get meals to local families in need. Turning the popular food truck culture on its head has created a buzz not just locally, but nationally and internationally through the likes of Good Morning America, NPR, The Huffington Post, Canal+ and Al Jazeera.
We got the word out with social posts using #FinnegansRFT.
Here are few more of the social posts.